Black Lives Matter! For centuries African Americans and many other nationalities have been screaming this very phrase. Yet, those in power controlling “the system” have insisted that “All Lives Matter”, but chose to leave African Americans out of it. Since 1619, African Americans have been subservient, slaves, segregated against, discriminated against, wreaked with racism, wreaked with homophobia, and felt heartache that no matter what they do, there is always someone to remind them that their skin color makes them insignificant.
Unsung Fashion knows, however, that Black Lives Matter, not simply because of the terrible, recent George Floyd murder, but also because of the history Blacks have been inflicted with. Thankfully, other brands are using their platform to suggest this as well. This article composes a list of some of the many brands supporting the Black Lives Matter cause.
To start off is the notable brand, Stussy. Stussy has truly shown is anti-racist colors and has recently dropped a new item to their collection. The items are one black and one white shirt with “Stand Firm” on the front and “End Racism Now!!” on the back of it. The shirt was just released June 6th and is $40. All sales will go directly to the Black Lives Matter and Equal Justice Initiative.
Next, the brand we all know and love, Supreme. Supreme is putting its money where its mouth is, and has pledged to donate 500 THOUSAND dollars between the Black Lives Matter and Equal Justice Initiative, Campaign Zero and Black Futures Lab! The company notified the public of such on their social media, Instagram. The picture entailing this information was captioned stating their solidarity and investment with the Black Community.
Savage x Fenty
Rihanna’s large brand known as Savage x Fenty shut down its website on Blackout Tuesday. To show even more support and advocacy, the company has also pledged to donate to Black Lives Matter of Greater New York, Color of Change, Movement for Black Lives, and The Bail Project. The company posted on their Instagram account asking their audience to not be silent and “Pull TF Up”.
The brand recently faced backlash for their comments on the looting of the Los Angeles store, but has taken the time to apologize and state that he has donated over $20 THOUSAND to causes related to the Black Lives Matter movement. He also made it clear that his brand is not new to donating to movements as he has supported refugees in France, centers in Chicago and other designers.
Last but not least is the large, outstanding brand, Patagonia. The brand has announced that it has made a 100 THOUSAND donation to the NAACP Legal Defense Fund! Its activism is not new to those who pay attention to the brand. In fact, the brand states that it has dedicated $4 million to bringing awareness to frontline communities hit hard by not only “racial injustice, but also the climate crisis, environmental pollution, and now the COVID-19 pandemic.”