“La Flame”, “Cactus Jack”, Jacques Berman Webster II, also known as “Travis Scott” is legendary. Now of course I am not stating such to bandwagon, Travis Scott has serious talent. Not only is he a SIX time Grammy nominated artist, he also has multiple collaborations with large brands. One of these large brands is Nike. Thus far Travis Scott has had at least five collaborations with Nike, mainly with his very popular Air Jordan 1 OG Travis Scott shoe.
Wait, but it gets better. Starting September 8th of 2020, Travis Scott is collaborating with McDonalds. Apparently you will basically a Quarter Pounder (the rapper's favorite) with bacon on it, fries with his favorite sauce: barbecue, (and perhaps a kids toy) for around $6. The only time McDonalds has collaborated with many before with kids toys, sports, and more, but with Travis Scott, the brand may end up being filled with customers wanting a Travis Scott item. The last time McDonalds did this was around 30 years ago with Michael Jordan. Most recently, Travis Scott has gone into another innovative lane, and made his own beverage known as "Cacti". This drink comes in three flavors, and the rapper teamed up with the company known as "Yeti" to send out his drinks to popular celebrities such as Kylie Jenner, Virgil Abloh, Lil Uzi Vert, Don Toliver, and more!
Being a part of the Travis Scott legacy means being innovational and presenting the world with something new. Travis Scott has partnered with many companies, while still being an amazing rapper/songwriter. The biggest thing others can learn from him is how to be more than what others see you as. Fulfill your greatest potential and create an impact on the world!